作品简述
炊大皇节能炒锅具有别树一帜的仿生外观设计,实现了金属工业与生物美学的完美融合。锅底花纹灵感源于生长在海拔5000米左右的多叶芦荟,结合其完美的几何图形,锅底纹路成螺旋状排列,54根火焰沿导焰槽盘旋上升,均匀导热,在锅底形成热能涡流,20%外表面积增加聚温节能;物理提高升温速度,让炒锅加热更快,更节能。
社会影响
炊大皇始创于1983年,是一家专注于健康炊具、电器研发、生产和销售的现代化企业,公司一直保持健康、稳定、快速的发展,在健康炊具领域不断拓展,新产品层出不穷,主要产品涵盖了二百多个型号,是中国生活化补硒的开创者。此款产品专为时尚、注重生活品质人士量身打造,以丰富的造型表现,突出产品的个性化、时尚化和功能化。以更具个性、精致、经典的内涵,诉求一种新厨房文化和生活方式,倡导轻松愉悦、健康节能的饮食生活方式。
团队组织
该项目共23位全职成员参与,其中调研人员3名、用户体验师2名、外观设计师4名、结构设计师2名、市场运营投入12人。由源骏设计和炊大皇一起合作完成。炊大皇团队进行市场信息采集和整理,反馈到源骏团队形成初步构思,从产品的市场痛点到产品ID双方团队经历了数周去深入,经过多轮研讨后形成最终方向,并进行相应的设计,炊大皇技术人员提供生产指导及后期的工厂对接,运营团队负责供货渠道,打通了从产品研发到出货一整条渠道。
流程方法
本项目充分发挥了客户和内部两个团队共同协作的优势,通过系统性的设计思维,从产品的问题点出发,将产品连结品牌、市场、消费者进行分析与思考,去寻找用户真正痛点。同时通过功能解析与人物画像的运用,不断发散聚焦能得到更好的设计价值,为后面的设计提供了准确的产品定位,其次以设计为主结构为辅,以生产和工艺效果为最终目标去共同协作完成项目。
项目投入
参与该项目的23位成员均有丰富的团队管理经验和项目运作经验,项目从立项到上市,共耗时6个月,投入人民币共计85万元整,市场调研投入:RMB50000,产品开发投入:RMB 100000,模具投入:RMB 400000,产品推广投入:RMB 300000。
达成情况
该项目的目标是针对中高端人群市场,设计具有绝对行业竞争力的节能健康炒锅,在项目成员不懈的努力下,最终产出集外观、性能、品质于一身的适合中高端用户的产品。这个项目是为了遵循公司打造极致产品,打造极致体验的大战略。此产品是消费者比较热捧的家用实用厨具之一,增加用户的烹饪体验。
Project Description
Cooker King Wok has a bionic design that is different from other competitors and perfectly fuses metal industry with biological aesthetics. The patterns on the bottom of wok are inspired from Aloe polyphylla that grows at approximately 5,000 m. Combined with its perfect geometric configurations, these patterns are arranged spirally, 54 columns of flames ascend up spirally along the fume guide slot disk to conduct heat uniformly, so that a heat eddy forms on the bottom of wok, 20% of the outer surface strengthens temperature holding and energy saving; and physically accelerates the heating rate, which in turn makes the wok heated in a faster and more energy-saving manner.
User Value
Cooker King Energy-saving Wok is designed with a sealed arch-shaped lid, when cooking food, the internal pressure will increase, making food cooked faster. And the arch-shaped lid is high, vapors will be cooled by the lid, then drip on the surface in the process of recirculation, as if the food was added with sauce continuously, which in turn makes the food taste better.
Inside the wok, patterns look like petal leaves and keep the surface a certain distance from food materials, so the wok is physically non-sticky. The wok is 10CM deep, inner round with bottom, delivers the stir-frying experience like a mud stove. The design of thick bottom and thin walls can reduce the generation of fumes, accelerate the heating rate and make heat evenly distributed, and reduce the generation of fumes, so there is a little chance of causing local high temperature. The wok is die-casted in the non-riveted structure, can be cleaned immediately after washing, making you have the fun of cooling.
Business Performance
Cooker King Energy-saving Wok is a brilliant work that allows consumers to enjoy the healthy and energy-saving cooking process, and use the non-sticky wok at ease. The expected goal of this project has been attained through the mutual cooperation between Cooker King and Runitedesign, with good review broadly from consumers. Within one month after launching this product, the online ordered quantity about 100,000 that is beyond the expectation. This project provides consumers with a better option of cooking, so that the efficient and energy-saving life concept can be passed on.
Social Impact
Cooker King, founded in 1983, is a modern company specializing in the R&D, production and sales of healthy cookware and electrical appliances. The Company has always maintained a healthy, stable and rapid development, made continued efforts to expand the field of healthy cookware, launched a number of new products, with main products covering more than 200 models, it is regarded as the pioneer of life-oriented selenium supplementation. This product is tailored for the persons who seek fashion and life quality, which highlights the features of personality, fashion and function with diverse forms. It goes for a neo-kitchen culture and lifestyle, and calls for a relaxed, healthy and energy-saving diet, depending on a more personal, refined and classic implication.
Team Structure
23 full-time members participated in this project, including 3 researchers, 2 user experience engineers, 4 appearance designers, 2 structural designers, and 12 market operators. This project was completed by Cooker King in cooperation with Runitedesign. Cooker King’s team collected and sorted market information, then gave feedback to Runitedesign’s team who later came up with an initial concept, two teams spent several weeks to study the market pain and product ID, established the final direction after rounds of discussion, Cooker King’s technicians provided guidance for production and directly communicated with the factory in later phase, and the operation team was in charge of the supply channel to open up a whole channel ranging from product R&D to goods delivery.
Flow
This project exploited the advantage of mutual collaboration between customer and the two teams, based on the organized design concept, analyzed and considered the problems of this product when linked with brand, market and consumers, so as to identify the real pain suffered by users. The use of functional analysis and portraits continuously diverges and focuses to get a higher design value, thereby providing an accurate product positioning for subsequent design. In addition, with design playing the pivotal role and primary structure playing the supporting role, aiming at the production and process effect, this project was completed through collaboration.
Project Investment
The 23 members who participated in the project are experienced in team management and project operation. It took 6 months from project imitation to launching, with a total investment of RMB850,000. For market research: RMB50,000, for product development investment: RMB100,000, for molding: RMB400,000, for product promotion: RMB 300,000.
Project Achievements
This project intends to design an energy-saving healthy wok with absolute industrial competition that aims at the mid-market and upmarket. Thanks to the tireless efforts made by these members, the product with appearance, performance and quality that suits the mid-market and upmarket is finally launched. This project responds to the great strategy of creating product of excellent and delivering ultimate experience as laid down by the Company. This product is one of the household cookware that is more popular among consumers, which can enhance the cooking experience of users.
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