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集成灶A3
Integrated Gas Cooker_A3
产品 集成式灶具 3208 1 2018-10-10
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作品详情
中文 / English
作品简述
集成灶 A3是一款针对中国烹饪环境设计的一体式厨房电器。该产品以“天一无缝,就是好擦”为设计理念,一体化的无缝台面是这款产品最大的亮点,无缝台面设计使得灶面板更加容易清洁。其19m³/min的强大风速使得中国厨房的烹饪环境得到了很大的改善。配备超大拢烟板,自动开合,油烟吸净率达99%,转轴采用专利密封技术,保证翻转始终顺畅。除此之外,A3内部结构的排布方式通过精心设计,增加了产品内部的安全及美观性,提升用户使用体验。同时,该产品也达到了国家一级能效标准,节能环保。
用户价值
1. 该项目着重在功能及用户体验上做了创新,深入思考了用户在清洁灶具时普遍遇到的痛点,无缝台面的设计,使得灶面板更容易清洁,同时防止油水渗入机器内部。 2. 19m³/min的强大风量使得厨房油烟吸净率达99%,配备的超大拢烟板,使得吸油烟效果更佳,减少了厨房油烟给用户带来的困扰,对用户的烹饪健康保驾护航。 3. 4.5KW超大火力,同时达到了国家一级能效标准,节能环保,既提升了用户烹饪体验,又节能环保。 4. 该项目内部结构设计整洁有序,增加了安全性。
商业表现
该产品为创新性厨电产品,根据产品规划,其定位为线下的高端形象产品。该产品的每月出货量均达到2000台以上,且呈上升趋势。与此同时,北斗星已经在各大城市开起了实体店,预计上市前三年的销量会破额完成5万台的销售计划目标,在很大程度上提升了公司产品的市场竞争力,同时强化北斗星品牌的高端引领形象。
社会影响
1. 集成灶A3以用户为中心,灶台面采用一体化无缝焊接技术,解决了用户清理的最大痛点。 2. 超大的拢烟板和强大的风量能够很好的吸净厨房的油烟,净化了厨房环境,以创造健康烹饪环境为理想。 3. 在可持续发展发面,本产品达到了国家一级能耗标准,发挥了强大的节能环保作用,提升了用户对灶具产品的使用体验,引领灶具设计发展的风向,推动了家用厨电产品的发展。
团队组织
1. 在该项目整个设计开发中,北斗星内部成立了专项小组,并依照产品设计开发流程来运行整个项目。 2. 项目组成员包括了项目经理、产品策划代表、工业设计代表、电器代表、模具代表、生产代表、质检代表、财务代表、测试代表、结构代表、采购代表、工艺代表、服务代表、总工程师、外部观察员。 3. 根据公司生产开发流程,各个代表分别组织各部门的资源进入项目,在这个过程中,产品策划拟定产品需求,项目经理统筹项目组资源,工业设计师按照输入需求进行产品外观设计,电器工程师负责产品操控等功能实现,测试工程师测试验证产品相关功能性能,工艺及生产代表负责工艺及生产可实现性,服务代表负责收集反馈用户需求及信息,其他代表做好相应的资源配合协调,来满足整个项目顺利进。 4. 整个项目进程中项目组也会咨询外部观察员的意见,来综合征询内外部人员的各方意见。
流程方法
1. 在项目的整个流程中,我们运用产品开发流程,在项目设计开发阶段寻求了项目组内外的各方人员的意见,包括内部结构工程师、生产工程师、外协厂资深工程师等专业人士。 2. 进行了大量的测试,包括用户使用体验、稳定性测试、性能测试、跌落测试等等,所有的测试及真实体验。
项目投入
集成灶A3自2017年11月份立项,到2018年05月份上市,共历时近6个月的时间,创造了集成灶行业整机创新开发周期最短,开发效率极高的历史新绩。除此之外,公司各部门也投入了极大的时间、精力、人力等各方面的资源,模具共花费近千万元倾力打造出这款灶具,创造了新的操作体验,引领厨房电器向智能化、科技化方向发展。
达成情况
1.集成灶A3最大风量达到19m³/min ,优于预估方案18m³/min,吸净油烟率高达99%。 2.集成灶A3的的声音强度值在53dB,远低于预估值,为集成厨电行业最低噪音值。 3.该产品的每月出货量均达到了2000以上,比预估值高,且呈上升趋势。 4.该产品一经发布就得到了业界人士的好评以及各大媒体的持续关注,北斗星高端品牌在市场上的地位也越来越高。
Project Description
Integrated cooker A3 is an integrated kitchen appliance designed for the Chinese cooking environment. The product is designed with the concept of " No gaps for easy cleaning". The integrated seamless is the highlight of this product. The seamless countertop design makes the cooker panel easier to clean. Its strong wind speed of 19m³/min has greatly improved the cooking environment of Chinese kitchens. It is equipped with super large smoke collecting board, which can open and close automatically. The oil smoke absorption rate is 99%. The rotary shaft adopts patent sealing technology to ensure smooth turnover. In addition, the layout of A3 internal structure has been thoughtfully designed to increase the safety and beauty of the product interior and enhance the user experience. At the same time, the product also achieve energy efficiency at the highest level. It is engry efficient and environment friendly.
User Value
1.This project focuses on the innovation in function and user experience, and deeply considers the pain points commonly encountered by users when cleaning cookers, the design of seamless panel, which makes the cooker panel easier to clean and prevents oil and water from penetrating into the machine. 2.The strong air volume of 19m³ /min makes the kitchen lampblack absorption rate up to 99%, and the super large smoke collecting board makes the effect of lampblack better, reduces the annoyance of kitchen lampblack to users, and protects the cooking health of users. 3.4.5KW super large firepower, achieving energy efficiency at the highest efficiency level, It enhance the user cooking experience and energy conservation and environmental protection. 4.The design of the internal structure of the project is clean and orderly, which increases the security.
Business Performance
This product is an innovative kitchen electrical product, which is positioned as an offline high-end image product according to product planning. The monthly shipments of the product have reached more than 2,000 units and are on the rise. Meanwhile, the BIGDIPPER has opened stores in major cities, It is expected that the sales volume in the first three years will exceed the sales target of 50,000 sets. To a large extent, it has improved the market competitiveness of the company's products. Meanwhile, it strengthens the high-end leading image of BIGDIPPER brand.
Social Impact
1.The integrated cooker A3 is user-centered, and the hearth surface adopts the integrated seamless welding technology, which solves the biggest pain point of user cleaning. 2.The super large smoke collecting board and strong air volume can absorb the lampblack of the kitchen well, purify the kitchen environment, and create a healthy cooking environment is ideal. 3.In the sustainable development, this product has reached the highest level of energy consumption standards, played a powerful role in energy conservation and environmental protection, improved users' experience of kitchen products, led the wind direction of kitchen design development, and promoted the development of household kitchen products.
Team Structure
1.In the whole design and development of this project, a special team was established within Beidouxing and the whole project was run according to the product design and development process. 2.Project team members include project manager, product planning representative, industrial design representative, electrical representative, mold representative, production representative, quality inspection representative, finance representative, testing representative, structure representative, procurement representative, process representative, service representative, chief engineer, external observer. 3.According to the production and development process of the company, each representative separately organizes the resources of each department into the project. In this process, product planning and formulation of product requirements. The project manager coordinates the resources of the project team and the industrial designers design the product appearance according to the input requirements. Electrical engineer is responsible for product control and other functional implementation, test engineer tests and verifies product related functional performance, process and production representative is responsible for process and production realizability. Service representatives are responsible for collecting feedback on user needs and information, and other representatives shall coordinate and coordinate relevant resources to meet the smooth progress of the whole project. 4.During the whole process of the project, the project team will also consult external observers to comprehensively solicit opinions from internal and external personnel.
Flow
1.In the whole process of the project, we used the product development process to seek the opinions of all parties inside and outside the project team in the project design and development stage, including internal structure engineer, production engineer, senior engineer in the outsourcing factory and other professionals. 2.A large number of tests were conducted, including user experience, stability test, performance test, drop test, etc., all tests and real experience.
Project Investment
Integrated cooker A3 has been launched in November 2017 and went on sale in May 2018 for nearly 6 months. It has created a new historical record of the shortest innovation and development cycle and the highest development efficiency in the integrated stove industry. In addition, all departments of the company have also invested a great amount of time, energy, human resources and other resources. The mold has spent nearly 10 million yuan to create this kind of cooker, creating a new operating experience and leading the development of kitchen appliances towards intelligent and scientific direction.
Project Achievements
1.The maximum air volume of integrated cooker A3 reached 19m³/min, which was better than the estimated solution of 18m³ /min. 2.The sound intensity of the integrated cooker A3 is 53dB, lower than the estimated value, and is the minimum noise value of the integrated kitchen industry. 3. The monthly shipments of this product have reached more than 2,000 units, which is higher than the estimated value and showing an upward trend. 4. As soon as the product was released, it was well received by the industry and received continuous attention from various media, and the high-end brand of BIGDIPPER became more and more important on the market.
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