Architecture building design was found in one of the famous Lighting fair in Hong Kong. Smart Living is a key message to visitor from this 126 sqm fair stand. To integrate the smart living element into the fair stand, contemporary architecture is wisely using as the main theme of the stand design. Not only to become an iconic and unique stand design at the fairground, but also create different living environments under one architecture building to accomplish the needs of client. MEGAMAN (client name) + Smart living + Architecture design => MEGAtecture “MEGAtecture” is the name specially formulated for this fair stand. It symbolized the client product is found in different smart living environment under architecture building. A rectangular all-white wall building with black color glass element creates contemporary outlook for the entire fair stand. Consistent beam lines run around MEGAtecture through different material, sand and cement, of white walls. Open style of façade with multiple floating square shaped structure, it is not only being an iconic sculpture but also functioned as a giant pendant lighting. The flooring with the same square shaped light box effect is echoed the floating design. Through the centered smart technology device, visitor can test the new lighting products. This smart design feature with functional is earned applause from visitor and client. Top level is devoted to meeting room and the room for conceptual product development, unidirectional black color glass panel is wisely used to enhance the privacy for top level. When the lighting turns on, sophisticated ambiance is throughout the entire MEGAtecture. The eyes have nowhere to be bored.

After a long discussion with client, the environment of Home dining, Leisure Café, Commercial hotel lobby and Exhibition gallery are the best demonstration for client products under MEGAtecture. As simple as the layout is, top level is devoted for private meeting area, low level is the product demonstration area in four different environments. To maintain consistent environment, simply, lightly and dark wooden furniture is used as divide, so that the middle between each section can be see-through and walked through easily. Each section has its own design feature to protruding the environment. The long table with engrossment of cutlery set is not only to enhance the home dining atmosphere, but the graphic design of plate is also used for product display purpose. The section of hotel lobby is dignified by the metallic design of reception counter with pendant lighting and fancy chair setting. Leisure café corner with the wall of multiple photo frame design is designed for track light features. Client product is not only being an exhibition item in gallery section, complying with white and neat environment, contemporary and cool gallery ambience also be enhanced and presented.

This lighting fair is the largest commercial lighting exhibition in Hong Kong. After the exhibition project was launched, it brought more visitors to the lighting exhibition and also affirmed the primacy of the customer brand in the lighting industry.

This design project has played an irreplaceable role in promoting the lighting industry, and has contributed greatly to increasing the number of lighting transactions and stimulating the economic growth of the lighting market. In addition to the extraordinary position of the customer in the industry, it is also thanks to the resilience brought about by the booth we helped build in this lighting exhibition every year. .

The Hong Kong Trade Development Council's team consists of 2 designers, 1 market planner and 4 business people. The customer has: 6 lighting designers, 10 market planning. The success of this booth depends on the close cooperation between us and the customers, and the cooperation is seamless.

We use the most rigorous attitude to deal with the customer's requirements. In the design process, we must carefully observe the design details, try to make the booth beautiful, and control the cost of the construction when purchasing the building materials, in order to achieve the best display effect. In the process of construction, during the urgent three-day period, we dispatched 50 carpentry workers, 10 art technicians, 20 electric technicians, and worked in the booth, and successfully achieved the goal within a limited time.

Within three months.

The purpose of this booth construction is to focus on two aspects: First of all, as an important medium for displaying products and promoting products, the booth must highlight the product features and advantages. The platform uses scenario simulation scenarios to enhance the user experience and successfully achieve the best results of the booth display. To create brand value for customers, to attract the public eye with beautiful and simple design, to bring more visitors to the customer, this project has successfully attracted visitors, thus increasing the customer's sales target.