C6 is a family of products offering an equal level of functionality and design; positioned in the midrange product category. The idea is to make an affordable cinematic experience with a balanced picture and sound performances in a modern and slim cabinet with good design all way around - visually communicating good picture and sound performance in a design, that can last years.
User Value
The front firing speakers transmit the sound directly to the user giving surprisingly good sound quality for the product category. The bottom picture frame and the speaker front are integrated in one element added with acoustic cloth material – visually bringing the sound and picture closer and easy to read. A cover in the back provides good cable management and a clean all-round design - surpassing the standard in this category.
Business Performance
C6 is launched in the spring of 2018. 98,000 units have been sold till June 2018,,which has very good economic benefits.
Social Impact
The C6 smart TV achieves 2 levels of energy consumption
Team Structure
"ID design phase of the project from concept to design to deliver cost 1 month
Project from the project to the market, spent 7 months
The total invest 30 million or more"
Flow
The designer went deep into the retail shop and users' home to observe and do some interviews with them. By observing the user's home environment, they explored some potential needs such as reduce the size of the TV stands.
Project Investment
ID design phase of the project from concept to design to deliver cost 1 month
Project from the project to the market, spent 7 months
The total invest 30 million or more
Project Achievements
For the selection of materials and processes,C6 also follows the principle of refinement and beauty. The one-part-folded metal frame can show ultimate visual effect of the screen, and with the non-screw metal backplane design, we achieved 6.9 mm ultra-thin body of the screen area, is the perfect blend of modern elegance and cutting-edge technology.
User Name
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