The design of Smartisan U2 Pro is a narrative of the minimalist aesthetic principles Smartisan is known for and always insists. With the joint efforts of minimalist industrial design and efficiency-oriented UI & UX, Smartisan U2 Pro is a smartphone with both outstanding industrial aesthetics and elegant user experience, unique from its competitors that are mostly curved and rounded with similar user experience.

With a solemn black monolith-shaped design language, we try to imagine our future based on a minimalist ideal visualized by clean and sharp lines, deviating from current industrial design status quo.

One of the inconvenient truths of our industry is that most companies follow Apple in both industrial design and hardware specs. Although is reasonable to survive by imitating the one giant leader, it also leads to a market crowded with similarly-designed rounded and curved gold/rose-gold phones. Thus we see an opportunity to succeed by demonstrating an aggressively different design approach.

When facing an ocean of curved competitors, it is ultra-difficult to create a product celebrating sharpness and minimalism. Instead of following certain trends, we seek to explore more possibilities based on previous observations, to initialize experiments in industrial design, manufacturing processes and mechanical engineering, and to amaze our users with thoughtfully-crafted products.

Smartisan Industrial Design Team

When facing an ocean of curved competitors, it is ultra-difficult to create a product celebrating sharpness and minimalism. Instead of following certain trends, we seek to explore more possibilities based on previous observations, to initialize experiments in industrial design, manufacturing processes and mechanical engineering, and to amaze our users with thoughtfully-crafted products.

confidentiality

Great industrial design alone does not justify an outstanding product. Apart from an unique ID, Smartisan U2 Pro also comes with lots of innovative software features, our goal is to create one seamless combination of software and hardware, thus providing an industry-leading overall experience. Smartisan is known for its great software user experience (named Smartisan OS), and we take it one step further in Smartisan U2 Pro. In the software iteration alongside Smartisan U2 Pro we focus on a dramatic improvement in productivity: catching your random idea at any time is just one tap away, complicated production-level text editing is easier than ever, and data sharing/transferring among multiple apps is now much more straight-forward. Our confidence in Smartisan OS comes from 4+ years of commitment in software user experience.