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T8蒸茶壶
T8 steaming kettle
提名参赛 产品 家用小家电 6623 0 2017-08-25
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作品详情
中文 / English
作品简述
T8蒸茶壶是由飞鱼设计创始人余飚和老茶缘,杭州茶家创始人吴步畅,一起联合创造的。该项目自2015年8月开始立项,2016年11月在京东上众筹,并超过了预期的目标。T8蒸茶壶的成功退出,吸引了一大批爱喝茶,喝好茶的年轻人。
用户价值
这个项目着重在情感的连接,提到茶,你脑海里的画面是什么?爷爷象棋桌边那一杯茶?货车司机解乏随手冲泡的浓茶?西装笔挺的生意人精于算计的那一杯茶?年代感、不方便、不理解,让年轻人误解。我们要做的,就是让年轻人爱上那一口茶,轻抿一口,就爱不释手。独特“蒸”的概念,有这年轻人喜欢的新奇、有趣和品质感,让茶成为味蕾的依赖,让传承在生活中静静方生。
商业表现
T8蒸茶壶通过将传统茶文化的根和现代饮茶方式相结合,一发布便引起轰动,吸引了一大批喜好喝茶的消费群体,T8饮茶套装在2016年京东众筹完美超出预期目标并进入推广销售阶段。预计在未来三年内,达到3000万元的销售规模。
社会影响
T8蒸茶壶这种独创“蒸的概念,有着年轻人喜欢的新奇,有趣和品质感,让茶成为味蕾的依赖,让传承在生活中静静地发生,给现在的都市年轻人一种“轻生活”,使他们日渐枯燥的工作时间添加一份崭新轻氛围。
团队组织
T8蒸茶壶这个项目一共有20多位专业的全职成员参加,他们分别负责前期的市场调研、产品外观的设计、产品结构的开发,以及后期的市场营销推广,其中也有外部的专业电器制造团队,在产品落地实现方面给予了很大的帮助。
流程方法
在T8蒸茶壶这个项目之所以能够超越预期的目标,是因为流程中我们在茶壶的设计方面做了很大工作,该产品是水壶与茶艺的结合,茶艺彩质感的体现,方便了一般家庭的使用,降低了接触茶艺的门槛。除了与茶艺的结合,也可作为一般电水壶使用,烧水快速,节能。晶莹剔透的高硼硅玻璃,给人一种纯净、安全的视觉感知。整体线条融合了现代设计手法,造型优雅时尚,有兼具“中国范”。
项目投入
该项目从立项到设计交付,共话费了2年的时间,总耗资100多万元。
达成情况
做这个项目的初心是为了年轻消费群体提供更为快捷的泡茶体验。最终的结果在商业销售方面取得了出乎意料的表现T8饮茶套装在2016年京东众筹完美超出预期目标并进入推广销售阶段,预计在未来三年内,达到3000万元的销售规模。
Project Description
The T8 steamed teapot is created by yu biao, the founder of flying fish design, and wu bu chang, founder of hangzhou tea family. The project, which began in August 2015, was crowdfunded on jd.com in November 2016 and exceeded the expected target. The successful exit of the T8 steamed teapot has attracted a large number of young people who love tea and drink good tea.
User Value
This project focuses on emotional connections, and mentions tea. What's the picture in your mind? Grandpa, that cup of tea at the chess table? The truck driver from readily brewed tea?That a handful of tea suit business calculating?A sense of age, inconvenience, or understanding,Let young people misunderstand tea.All we have to do is make the young man fall in love with that tea,SIP lightly and fondle admiringly. The concept of "steaming" is original,Young people enjoy novelty, fun and quality,That's the right way to open your tea life Let be the taste of the dependence, inheritance quietly happens in life.
Business Performance
T8 steaming pot through the traditional tea culture root and modern tea combination, a release would cause a sensation, attracting a large number of consumer groups like tea, T8 tea set Jingdong in 2016 to raise the public perfect exceed expectations and enter the promotion stage. It is expected that in the next three years, sales scale of 30 million yuan will be achieved.
Social Impact
T8 steaming teapot this original "steamed" concept,Young people enjoy novelty, fun and quality,Let be the taste of the dependence, inheritance quietly happens in life, now the young people in the city a "light of life", to give them more boring work time to add a new light atmosphere.
Team Structure
This project has a total of more than 20 full-time members to participate in professional design, they are responsible for the market investigation, product appearance, product structure, and post marketing promotion, which also has the external professional electrical manufacturing team in product realization gave great help.
Flow
In T8 steams the project has been able to ultra long expected goals, because in the process in the teapot design do a lot of work, the product is a combination of electric kettle and tea, reflect the color and texture, convenient for general household use reduces the contact threshold of tea. In addition to the combination of tea and art, it can also be used as a general electric kettle. It can boil water quickly and save energy. Glittering and translucent high borosilicate glass, gives a pure, safe visual perception. The whole line combines modern design techniques, elegant and fashionable shapes, and both "Chinese fans"
Project Investment
The project spent 2 years from the project to the design and delivery, with a total cost of about 1000000
Project Achievements
The heart of this project is to provide young consumers with a more productive tea experience. The final result has been an unexpected performance in commercial sales, with the T8 tea set in the Jingdong in 2016 raising the desired target and entering the promotion stage. It is expected that in the next three years, sales scale of 30 million yuan will be achieved.
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杭州飞鱼工业设计有限公司
杭州
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