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Roca乐家北京艺术廊
Roca Beijing Gallery
Nominated 空间 内外互连 3697 0 2017-08-30
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Details
Chinese / English
作品简述
乐家北京艺术廊位于北京东直门,由全球知名设计师马岩松设计,将无界沟通的设计理念贯穿整个艺术廊,利用通透的玻璃墙面打破边界的阻隔,完美的将内部空间与城市融合。北京艺术廊的开幕标志着中国是继西班牙之后同时拥有两个Roca乐家艺术廊的国家,展现了Roca乐家对中国市场的重视和信心。
用户价值
北京乐家艺术廊可以成为城市社区中积极、生动的一角,以最简单的方式与城市和热爱设计与艺术的人们连接。
商业表现
Roca乐家选择请世界闻名的中国建筑设计师马岩松完成这一关键地标的设计。作为一家拥有着百年匠心的西班牙卫浴品牌,Roca乐家希望通过Roca乐家北京艺术廊,与北京这座中国文化之都碰撞出灵感的火花,也让Roca乐家在北京成为集卫浴家居、艺术、设计、科技、文化体验的多维度全方位同感式体验地
社会影响
Roca乐家希望通过Roca乐家北京艺术廊,与北京这座中国文化之都碰撞出灵感的火花,也让Roca乐家在北京成为集卫浴家居、艺术、设计、科技、文化体验的多维度全方位同感式体验地
团队组织
乐家北京艺术廊位于北京东直门,由全球知名设计师马岩松设计,将无界沟通的设计理念贯穿整个艺术廊,利用通透的玻璃墙面打破边界的阻隔,完美的将内部空间与城市融合。
流程方法
将无界沟通的设计理念贯穿整个艺术廊,利用通透的玻璃墙面打破边界的阻隔,完美的将内部空间与城市融合。
项目投入
TBD
达成情况
2017年正逢Roca乐家成立一百周年,如今的乐家遍布全球170个国家,拥有78条生产线和22,600多名员工,服务逾百万消费者。为庆祝成立一百周年,Roca乐家今年在北京开设艺术廊
Project Description
Roca Beijing Gallery, located at Dong Zhimen in Beijing, is designed by world-famous Chinese designer Mr. Ma Yansong. With the design concept of boundless communication in the whole Gallery, the boundaries are broken by utilizing transparent glass walls, which perfectly integrates the inner spaces into the city. The launch of Roca Beijing Gallery marks China as the second country that owns two Roca galleries besides Spain, which shows Roca’s great attention to and confidence in the Chinese market.
User Value
Roca Beijing Gallery could become a positive and active corner in city community, connecting the artistic minds with city in a simplest way.
Business Performance
The launch of Roca Beijing Gallery marks China as the second country that owns two Roca galleries besides Spain, which shows Roca’s great attention to and confidence in the Chinese market.
Social Impact
Roca chose to invite famous Chinese designer Ma Yansong to conduct the design of this landmark. As a famous Spanish sanitary brand with strong ingenuity, Roca hopes to stimulate sparks of inspirations with Chinese cultural capital Beijing, and builds the Roca as a multi-dimensional comprehensive empathetic experience site combining bathroom spaces, art, design, technology and cultural experience in Beijing.
Team Structure
Roca Beijing Gallery, located at Dong Zhimen in Beijing, is designed by world-famous Chinese designer Mr. Ma Yansong. With the design concept of boundless communication in the whole Gallery
Flow
With the design concept of boundless communication in the whole Gallery, the boundaries are broken by utilizing transparent glass walls, which perfectly integrates the inner spaces into the city.
Project Investment
TBD
Project Achievements
In celebration of the centenary, Roca set up its Beijing Gallery In other Roca Gallery around the globe Roca also held multiple exhibitions. Besides, Roca also hosted a series of events worldwide to celebrate together with designers.
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