This product USES the ultra high explicit to Restore the true colors of objects,The beam Angle realizes the small range of illumination,Can satisfy the reader to enjoy the reading space, in the use of oneself does not affect others rest.The 4000K color temperature that people read is designed for users,Annular rotating around 15 °, horizontal adjustment of 355 °,You can also make two levels of brightness adjustment, and you can switch between reading mode and general mode.The setting of time delay start also allows the eye to adjust slowly to indoor environment, do not have dazzling feeling, protect the eye.Most parts of the reading light are made of high purity aluminum, which is used for stamping, polishing, sand blasting and anodizing.The product has a heavy weight, exquisite feel and good visual sense.In the modeling design, the integrated flow line is used to match the metal ring design, and the integral feeling is strong, and the design proportion is well-made,The perfect interpretation of the light cup is a unique design element.

This project focuses on providing excellent personal reading experiences,Designed specifically for reading 4000K color temperature,The spotlight angle achieves a small range of illumination,To satisfy the reader's use, while not affecting other people, exclusive reading space.Designed to rotate 15 degrees, horizontal adjustment of 355 degrees,You can read from different angles.You can also do two levels of brightness adjustment, read mode and regular mode switching.The setting up of time delay enables the eyes to slowly adapt to the indoor environment, and there is no dazzling feeling.

This product is positioned at the middle and high end,In the early stage of market testing, the acceptance and voice are very high.It is estimated that annual sales will be 20 million,At the same time, this product also opened up a new product category LED, brand value to the enterprise has brought great commercial value.

Through a good reading experience design, so that consumers are more willing to read, while connecting the interaction with the environment, when the reading beam is not in sight line, you can adjust. And more to promote the warmth of the family see, a person reading, will not affect the people next to, more care, better reading. It also encourages consumers to develop good reading habits.

Market research phase by Wen Wenqiang, Zhan Zhihui, Zheng Lu, Wang Shiyi, Liu Yongqiang, Jiang Yu, Ye Lukai, Lei Qingyuan and others.Using the CDOC conceptual engineering method, the user pain point is deeply investigated and excavated, and the design direction of reading day Lantern is clearly defined.Jiang Yu and Lei Qingyuan led the industrial design, Zheng Meng and Xie Huan song packaging design.By Zhu Junjie, Yang Aiguo, Song Chengke, Niu Zhanbiao, Pan Shanfeng, Zhao Junhong and other research and development engineers, structural, optical and electronic circuit design.Chen Yong and Cen moon are responsible for project copywriting.Han Bo is responsible for product safety and certification.Yang Bo and Zhang Peihua provide market feedback, and in Liu Yongqiang, Ye Lukai together to complete product positioning and pricing.

Applying CDOC conceptual engineering design method. From the product concept, product positioning, create the initial concept (trend analysis, map analysis, refining the initial concept, product concept map, four) to study plan (concept set, interview object selection, the home plan, pre interview, concept, correction) to formal interviews, extended interviews, combing the concept of ultimate. Comprehensive depth mining user needs and pain points, innovative design LED products.

3 to 6 months，500 ,000-1,000,000

The project identifies user needs from CDOC conceptual research and translates it into product language,It aims to provide excellent personal reading experience, universal reading and good reading habits,At the same time expand the company's original product line, positioning in high-end cylinder spot light, enhance the brand value of the company.