作品简述
“知竹”是目前市场上唯一具有360°双层紫砂结构的快客杯,为国内首创专利设计。同时,“知竹”快客杯,也是一款重新定义了紫砂茶具的产品。极简设计,不但让紫砂壶外观突破传统器型,变的更具时尚、活力;竹节造型,也赋予其丰富的文化内涵,竹是中国传统文化中对于君子的比喻,“知竹”也取“知足”的谐音,寓意“谦谦君子,知足常乐”。
用户价值
紫砂因泡茶不失原味、茶香不易涣散,材质透气保鲜,冷热应变性好等特性而闻名于世,但传统紫砂壶却存在以下问题:1)现代人接受度低;2)携带不便;3)注入沸水后容易烫手.基于此,“知竹”快客杯以极简设计融入当代人的生活,外包装采用PU+EVA材料,抗压耐磨,收纳方便;附带的挂绳,令携带更为方便。且产品独创360°双层紫砂结构,让使用者无论从哪一个角度握持杯壁,都可以实现隔热防烫的效果,随时随地,享受“茶趣”。
商业表现
该产品是我公司主打的便携茶具产品,销售渠道众多,不仅有国内500强企业集团采购,更在京东、寺库、悦榕庄、方所、pageone等多平台销售,上市一年来,已累计销售过千件。
社会影响
“知竹”是目前市场上唯一具有360°双层紫砂结构的快客杯,为国内首创专利设计。同时,“知竹”快客杯,也是一款重新定义了紫砂茶具的产品。极简设计,不但让紫砂壶外观突破传统器型,变的更具时尚、活力;竹节造型,也赋予其丰富的文化内涵,竹是中国传统文化中对于君子的比喻,“知竹”也取“知足”的谐音,寓意“谦谦君子,知足常乐”。
紫砂快客杯为手工陶器产品,仅在中国宜兴生产。紫砂在制作过程中仅以纯手工或模具辅助成型,全程不施釉,不掺杂其它化学物质与矿料,原材料仅通过矿石土与水混合制备,烧制的窑炉为电窑或天然气窑,零污染,低排放,完全符合安全环保的标准。
团队组织
崔建赟
毕业于哈尔滨工程大学工业设计专业,现任北京新绎爱特艺术发展有限公司创意设计部设计总监一职,擅长文化创意产品的设计及开发,其主导设计的产品曾获得2015北京旅游设计大赛银奖、2014中国设计红星奖。
流程方法
市面上,多数快客杯为了达到防烫效果壶壁均采用外耳装饰物,脱离了器物的简约之美,而“知竹”快客杯,遵循简约设计理念,且攻克双层结构难题,解决烫手问题。多种颜色的紫砂泥,增添了产品的时尚感。上半部为茶杯,下半部为茶壶,构成了完整的竹节外观,双层中空结构也和竹子中空外直的特点巧妙呼应,一壶一杯,随身便携,独乐自在。
项目投入
3个月~6个月
花费小于100,000元
达成情况
360°的技术突破,抗压便携,自在乐活
1.“知竹”是目前市场上唯一具有360°双层紫砂结构的快客杯,为国内首创专利设计。双层紫砂结构工艺难度大,烧制良率低,但却能有效地隔热防烫。
2.竹节造型比喻君子,“知竹”也取“知足”的谐音,寓意“谦谦君子,知足常乐”。极简设计让紫砂快客杯外观突破了传统器型的制约,多种紫砂泥料的运用,让紫砂快客杯更具时尚、活力。
3.外包装采用PU+EVA材料,抗压耐磨,轻松收纳。附带的挂绳,亦可挂于腰间或背包上,让使用者能随时随地,享受“茶趣”。
Project Description
"Zhizhu" is the only quick cup on the market with a 360°double layer, and is the first such patented product in China. At the same time, the "Zhizhu" quick cup, is also a redefining product in the purple sand tea set. Its minimalist design, not only gives it the appearance of dark-red, traditionally shaped enamel pottery, but also makes it more fashionable and full of vitality. Its bamboo style also gives it rich cultural connotations. Bamboo is a metaphor for gentlemen in traditional Chinese culture, and "Zhizhu" also shares the tone of the word for "contentment" in Chinese, implying that “the modest gentleman is happy and content”.
User Value
The red stoneware allows the tea aroma to not lose its original taste or diffuse away, and its material lets the tea breath and preserves its freshness. Its adaptability to cold and hot is world-famous. Traditional dark-red enameled pottery, however, has the following problems:
1) Its acceptance among modern people is low;
2) It is inconvenient to carry;
3) It is easy to burn one’s hands after pouring in boiling water.
Based on this, the "Zhizhu" quick cup integrates into the life of contemporary people with its simple design. In addition, a PU+EVA is applied to its external packaging, which is pressure-proof, wear-resistant, and convenient for storage. It also comes with a sling for easy carriage. With its unique, 360° double-layer red-stoneware structure, it can achieve thermal insulation and anti-scalding when holding the cup wall from any angle, allowing the enjoyment of "tea fun" anytime, anyplace.
Business Performance
This product is my company's main portable tea product, with many sales channels.
The top 500 domestic enterprise groups purchase it, and it has been sold to many platforms, such as JDcom, Secoo, Banyan Tree Hotels Resorts, Fangsuo, and Pageone. When listed over the past year, the amount of total sales was more than 1,000.
Social Impact
"Zhizhu" is the only quick cup on the market with a 360°double layer, and is the first such patented product in China. At the same time, the "Zhizhu" quick cup, is also a redefining product in the purple sand tea set. Its minimalist design, not only gives it the appearance of dark-red, traditionally shaped enamel pottery, but also makes it more fashionable and full of vitality. Its bamboo style also gives it rich cultural connotations. Bamboo is a metaphor for gentlemen in traditional Chinese culture, and "Zhizhu" also shares the tone of the word for "contentment" in Chinese, implying that “the modest gentleman is happy and content”.
The red-stoneware quick cup is a handmade pottery product, which is only produced in Yixing, China. It is formed by pure handwork or molds during the manufacturing operation, which doesn’t apply a glaze and has no chemical substances or mineral aggregates in the whole process. The raw materials are only prepared through ferrous soil and water, and the fired furnace is an electrical kiln or a natural-gas kiln, with zero pollution and low emissions, fully complying with the standards for security and environmental protection.
Team Structure
Cui Jianyun
Graduated from Harbin Engineering University major in industrial design, Cui Jianyun served as a Design Director of Creative Design Department in Beijing Ovation Art Development Co., Ltd.. Mr. Cui is good at design and development of cultural and creative products. His design-led products were awarded the Silver Award in 2015 Beijing Tourism Design Competition, and 2014 China Red Star Design Award respectively.
Flow
In the market, external-ear decorations are those most used by quick cups for their anti-scalding effect, which ignores the simple beauty of the utensil. However, the "Zhizhu" quick cup is created with the concept of a simple design to overcome the double-deck structure, solving the scalding problem. A sense of fashion has been developed to give the purple grit mud a variety of colors. The top half is the tea cup, and the lower half is the tea pot, which gives it the complete appearance of a bamboo joint. The double-hollow structure ingeniously acts in harmony with hollowed-out bamboo, making this one pot/one cup portable, cheerful, and comfortable.
Project Investment
3 to 6 months
Less than 100,000
Project Achievements
360° technological breakthrough,Compression resistance, convenience, and comfortable life
1. "Zhizhu" is the only quick cup with a 360° double-deck red-stoneware structure, which is the first such patent design in China.The double-layer purple-sand structure is a difficult manufacturing process, which is low in firing rate, but it can effectively provide the thermal insulation and anti-scalding effects.
2. Bamboo is a metaphor for gentlemen in traditional Chinese culture, and "Zhizhu" also shares the tone of the word for "contentment" in Chinese, implying that “the modest gentleman is happy and content”. Its minimalist design gives it the appearance of traditionally shaped, dark-red enamel pottery, the purple-sand quick cup is made more stylish and energetic, and a variety of other purple grit mud materials.
3. PU + EVA is used on the external packing, which is pressure-proof, wear-resistand, and convenient to store. The additional sling can be hung around your waist or knapsack, so that the users can enjoy "tea fun”, anyplace, anytime.
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