To improve Jin Dun series and make competitive products around a thousand RMB, Hisense Communication Company started the E76 Jin Dun smartphone program in the first half year of 2016. E76 goes through four periods(formal model machine, design trial-produce, technological trial-produce and productive trial-produce ) and now it is on the market. Qingdao Hisense Communication Company package design team, subordinate to User Experience Department, was founded in 2013. In the team, there are more than 50 designers, including 20 package designers. They are energetic, creative and smart. All of the designers are graduated from famous universities home and abroad. With the design belief of temperate and kind are powerful, and with the mission of global horizon and country interests, the package design team is committed to design creative and ecological package, which could provide better user experience for the customer.