项目名称：多功能烟用包装盒
multi-functional cigarette packing box
Nominated
产品
包装设计
6078
2017-08-09
Like(1)
Favor(0)
Share(0):
Details
Chinese
/
English
作品简述
：多功能烟用包装盒是近几年各中烟公司高档卷烟普遍采用的包装形式。主要设计思路是在普通精品包装盒上加入音频模块，通过在模块中载入相应文件，以起到文化宣传、产品广告的作用。从前期市场调研来看，有相当数量的公司对多功能包装盒产品表现出浓厚兴趣，它的开发符合卷烟包装材料的发展趋势。多功能烟用包装盒的研究是一个综合性研究项目，需从包装盒的盒型设计、版面设计、电子元件、开关控制、载入文件等多方面入手进行设计研发。目前，国内市场有生产商着手开发多功能包装盒，我公司已研发出几款音频包装盒样品，得到有关中烟公司的初步认可。
用户价值
本项目研发的多功能包装盒，包括上盒体和下盒体；上盒体的内侧面上设置有内托盒；所述下盒体的下部设置有空腔，空腔内设置有控制器，且下盒体内设置有喇叭、光感装置和声控装置；上盒体的外侧面上设置有显示装置；所述控制器连接喇叭、光感装置、声控装置和显示装置；空腔内设置有电池盒，电池盒内设置有电池，电池连接控制器。导光膜制成的显示屏能够显示汉字、图案等等，而且利用设置在下盒体或者内托盒中的声控开关和光感传感器实现控制，打开包装盒就可以在显示屏上显示信息，喇叭报出实现预存的信息，适于推广。
商业表现
于2017年初正式供货，由于产品新颖独特，给消费者耳目一新的感觉，有较好的市场前景，预计一年销售量达到20万个，销售收入200万元，利润20万元左右。
社会影响
多功能包装盒的成功研发，对公司的知名度又是一个较大的提升，拓宽了公司在省外市场的业务领域，为进一步开发更多的客户奠定了坚实基础。
团队组织
本项目由公司技术总监纪展尚负责，主要负责项目研发过程中研发思路调整及各项资源协调工作
流程方法
以设计研发为一个支撑，坚持创新驱动。要继续加大设计、研发投入，全面提升设计研发水平。
项目投入
该项目于2016年11月完成，并且于2017年3月投入使用
达成情况
该项目已完成盒体内部各装置的测试，得到了客户的认可
Project Description
The main idea of the design is to add voice elements to the ordinary packing boxes. By adding relevant documents to it to advertise the products. From the market research in early stage, a large quantity of companies show great interest in it. The research on multi-functional cigarette packing box is a comprehensive research project, which includes box design, layout design, electronic components, on-off control, etc. At present, some domestic manufactures start to develop multi-functional packaging boxes. And our company has developed several vedio samples, which has been recognized by relevant cigarette companies.
User Value
Multi-functional cigarette packing box can be separated into two parts: upper box and lower box. There is a empty space below the lower box, in this empty space is a control device, and in the lower box there are settings like trumpets, light sensation and voice operated device. Inside the empty space, there is a battery holder. The battery is connected to the control device. The display screen which is made of LGF can show Chinese characters and pictures. When opening the packing box, you can see the information on the screen and the trumpet can broadcast the prestored information.
Business Performance
In early 2017, the products were officially put into markets. The unique and freshness of the product promote a hopeful market prospect. It is estimated that the number of annual sales volume will reach 200,000 with total volume of RMB 2 million and profit of about RMB 200,000.
Social Impact
The successful design of the multi-functional cigarette packing box is conductive to the reputation of the company and the expansion of the business areas, as well as laying a foundation to develop more potential customers.
Team Structure
The technical director Zhanshang Ji is responsible for the adjustment of research ideas and the coordination work.
Flow
we insist on innovation and increasing input to improve research and development.
Project Investment
The project was finished in November of 2016 and the products were put into use in March of 2017.
Project Achievements
The project has been recognized by customers.
User Name
{{ item.email }} {{ moment(item.meta.createAt).format('YYYY-MM-DD HH:mm:ss') }}
Replied: {{ item.mentioned }} {{ item.content }}
Reply