作品简述
即墨老酒——二十年，选用景德镇桃型瓷坛，酒质采用二十年陈酿即墨老酒，配以柳编提篮，整体设计造型美观，将中国传统瓷器文化、柳编艺术、酒文化巧妙融合，寓意富贵、吉祥、福寿，兼具欣赏、收藏、实用价值，是赠送长辈、老人祝寿、馈赠亲友的理想选择。此款产品整体设计为行业首创，引领了行业产品设计的时尚、创新、实用与内外品质兼修。
用户价值
该款产品在2016年12月首次投入应用，其独有的品质、属性和品牌文化，符合行业包装发展趋参赛作品 势和消费者需求，成为即墨老酒高档产品的优秀代表之一，深受广大消费者欢迎。该款产品的设计是根据消费者对高档即墨老酒、赠送长辈、给老人祝寿的需求。
商业表现
截至目前，实现销实际应用 售收入达200多万元，进一步提升了产品形象，丰富了企业高档产品线，增强了企业盈利能力，在同行业具有较强的市场竞争力，自投放市场以来，深受消费者喜爱，一度供不应求，具有较强的产品生命力。
社会影响
该款产品在2016年12月首次投入应用，其独有的品质、属性和品牌文化，符合行业包装发展趋参赛作品 势和消费者需求，成为即墨老酒高档产品的优秀代表之一，深受广大消费者欢迎。
流程方法
即墨老酒——二十年，选用景德镇桃型瓷坛，酒质采用二十年陈酿即墨老酒，配以柳编提篮，
整体设计造型美观，将中国传统瓷器文化、柳编艺术、酒文化巧妙融合，寓意富贵、吉祥、福寿
项目投入
该款产品在2016年12月首次投入应用，其独有的品质、属性和品牌文化，符合行业包装发展趋参赛作品 势和消费者需求，成为即墨老酒高档产品的优秀代表之一，深受广大消费者欢迎。
达成情况
截至目前，实现销实际应用 售收入达200多万元，进一步提升了产品形象，丰富了企业高档产品线，增强了企业盈利能力，在同行业具有较强的市场竞争力，自投放市场以来，深受消费者喜爱，一度供不应求，具有较强的产品生命力。
Project Description
With a history of twenty years, Jimo Rice Wine, which is filled in peach-shaped porcelain jars, has attractive appearance with wicker cabas as its package. Embodying China’s traditional porcelain culture, wine culture, and art of wicker, the design expresses the meaning of wealth, happiness and longevity, with the value of both appreciation and utility. Jimo Rice Wine is ideal for giving elders or friends as gifts, as well as offering best wishes to them.
User Value
The product entered market in December 2016. With its unique quality and good reputation, it was highly recognized and favored by customers. The design is to meet customers’ requirements of sending gifts to elders and expressing best wishes to them.
Business Performance
At present, the actual value of sales reached over two million yuan. With its improved brand image and it’s strong market competitiveness, its supply fell short of its demand. After going on the market, the products were highly recognized and favored by customers.
Social Impact
The product entered market in December 2016. With its unique quality and good reputation, it was highly recognized and favored by customers.
Team Structure
The chief designer:Zuyuan Du
Other designers:Zhongkun Tan
Flow
With a history of twenty years, Jimo Rice Wine, which is filled in peach-shaped porcelain jars, has attractive appearance with wicker cabas as its package. Embodying China’s traditional porcelain culture, wine culture, and art of wicker, the design expresses the meaning of wealth, happiness and longevity, with the value of both appreciation and utility.
Project Investment
The product entered market in December 2016. With its unique quality and good reputation, it was highly recognized and favored by customers.
Project Achievements
At present, the actual value of sales reached over two million yuan. With its improved brand image and it’s strong market competitiveness, its supply fell short of its demand. After going on the market, the products were highly recognized and favored by customers.
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