作品简述
为满足不同层次消费者的消费需求,象征东方女性魅力的EASTERN POSE品牌、象征时尚潮流定位的EPI品牌、象征高端诉求高端定制的LANE WOODS品牌应运而生。目前EASTERN POSE、EPI、LANE WOODS品牌广泛应用于公司零售业、高端客户定制等范畴,并成为H&M、C&A、COS、& other stories、S.Oliver等全球知名品牌客户首饰方面的品牌供应商。简洁的字母组合,兼备东西方文化之内涵,容纳万物之灵感,专注诠释东方女性之美,EASTERN POSE是我们的追求,也是我们的姿态。 将最能代表饰品的钻石与字母完美融合,简单的添加,形象传达出懿姿是以时尚配饰为主营业务的品牌信息,简洁又不失生动。那抹绿色来自大自然,渗透着勃勃生机,代表新生和希望,散发着清新自然的气息,将东方的生命之色融于品牌之中,清新自然,蓬勃朝气中又多了一丝温婉明媚。包装盒:环保工业版覆米黄色特种纸,材质无气味,与市场上普通纸质盒子相比,纸浆高分子结构,易降解,可回收利用。盒型设计灵感来源于早期火柴盒外形,此外增加丝带扣,便于抽拉,更加人性化。绿色内芯与米白色外套的完美结合,彰显EASTERN POSE典雅、精致的品牌特色。
商业表现
自品牌成立以来,公司产品销售量持续增加,销售额从一千多万增长到两千五百万,净利润增长45.55%;客户定制越来越多,行业口碑不断攀升,在国内时尚饰品行业具有重要影响力。
社会影响
在公司品牌效应的带动下,公司销售额不断攀升,净利润增加,使公司的发展迈入新的台阶。行业影响力不断攀升,一度形成在饰品配饰行业,“闻配饰,知EASTERN POSE、EPI、LANE WOODS”的繁荣景象。
团队组织
我司有20多年的经验的韩国首席设计师2名,有6-10年珠宝设计经验的优秀设计师6位及优秀的样品制造员40多位,设计团队不断壮大。
流程方法
公司自成立以来一直致力于流行饰品的专业化、产业化、规模化运作,主要业务定位于产业链中附加值较高的设计环节。同时,创意设计与供应链管理的无缝对接,有效缩短了时尚新品的上市时间,提高了设计款式的商业价值。
项目投入
2015年6月,懿姿股份(832603)在全国股份转让系统(新三板)成功挂牌,成为中国饰品行业的第一支股票,公司的可持续发展由此插上了资本的翅膀。目前EASTERN POSE、EPI、LANE WOODS已顺利完成商标的申请注册,并被广泛应用于公司零售及定制业务中。
达成情况
在公司品牌效应的带动下,公司销售额不断攀升,净利润增加,使公司的发展迈入新的台阶。自品牌成立以来,公司产品销售量持续增加,销售额从一千多万增长到两千五百万,净利润增长45.55%;客户定制越来越多,行业口碑不断攀升,在国内时尚饰品行业具有重要影响力。
Project Description
The company combines diamond, the most representative elements in accessories, with letter, conveying the brand intention to make fashion accessories as its main business. This design is simple but vivid. ‘EASTERN POSE’ composes of concise letters,embodies both the oriental and occidental elements, gets inspirations from the nature and dedicates to pictures the beauty of female character from the East. They are the source of our inspiration and our permanent pursuit. Green signifies springtime and life. It is the life color in eastern culture.It implies new life and hope and it's a perfect match to the gentle and bright eastern female. And its packing box was inspired from matchbox’s simple and graceful shape. By adding silk band buckle, it humanized the design and made it easy to pull while greatly saving the supplement material wasted in real packing.
User Value
The company insists on researching and developing initial design and seizes the fashion trend in accessory circle. By adhering to unique style and exquisite craftsmanship, this company has never failed to amaze its customers.
Business Performance
At present, EASTERN POSE, has successfully registered trademarks and been widely applied to retail and custom business of the company. The sales volume rises from over ten million yuan to 25 million yuan.
Social Impact
As its business continuously expends, the company takes up more market share and attracts more and more audiences. To better cater to different tastes of various customers, it has promoted EASTERN POSE, EPI and LANE WOODS. EASTERN POSE is full of Oriental features while EPI is a street fashion and LANE WOODS has been recognized as a high-end brand.
Team Structure
At present, the company has two chief designers from South Korea and with more than 20 years of design experience, 6 eminent designers with 6 to 10 years of experience on jewelry designing, and over 40 research personnel. The design team absorbs in more members as the research advantage further accumulates in this company.
Flow
Since its inception, this company has been engaged in specialized, industrialized, and scale operation on fashion accessories. Its mainly targets original design, the link with the highest additonal value in the whole industrial chain. Meanwhile, the perfect combination of original design and supply chain management efficiently shortens the time it takes to get a new fashion product onto the market and increased the business value of some designs.
Project Investment
In the June of 2015, EASTERN POSE’s stock succeeded in getting listed in the national share transfer system(new three board), becoming the first accessory company to go public in China. Since then, capital has lent its wing to the sustainble development of this company.
Project Achievements
The company insists on researching and developing initial design and seizes the fashion trend in accessory circle. By adhering to unique style and exquisite craftsmanship, this company has never failed to amaze its customers.
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