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WiT MindDuo儿童智能瞳孔感应台灯
BenQ WiT MindDuo
产品 智能 亲子 6851 5 2017-07-31
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作品详情
中文 / English
作品简述
冷气机有温度显示,空气净化器有PM2.5指数,但从来没有一台台灯拥有光线充足与否的提醒。 「WiT MindDuo儿童智能瞳孔感应台灯」的用户群是面向儿童的用户群,针对儿童阅读习惯设计,解决父母平时担忧孩子忘了开灯或光线明暗而造成视力问题等隐忧。
用户价值
「WiT MindDuo儿童智能瞳孔感应台灯」的用户群是面向儿童的用户群,针对儿童阅读习惯设计,解决父母平时担忧孩子忘了开灯或光线明暗而造成视力问题等隐忧。 第一大亮点是入座感应,自动开灯。在光线不足的时间或场所,孩子常常因为无法判断是否该开灯,甚至忘记开灯摸黑看书,而导致视力伤害。孩子一入座, MindDuo的其中一只眼睛即会进行红外线侦测感应,主动为孩子开灯。除了碰触关灯,在入席开灯模式下,孩子离开30分钟即会自动关灯,为您节省电的浪费。 第二大亮点是,亮度自动侦测,自动调光。这个功能能够在无论孩子做作业、看书画画,甚至看平板iPad时,根据环境亮度与书本/Pad距离,自动侦测环境亮度,智能主动输出最适合的照明光线。只要轻轻长按MindDuo的两秒,就可以进入智能调光模式了。另外,考虑到现代孩子作业或阅读不限于书本,平板或计算机更是孩子吸收信息的重要来源之一,但书本阅读的光线与色温其实并不适合电子屏幕,因此小麦兜(MindDuo)除了智能的书本阅读模式,还有智能的屏幕阅读模式,完全贴心满足孩子阅读的需求。 第三大亮点是,拥有120公分的宽广照明。桌子为什么总设计成长方形呢? 其实就是因为人的双臂展开的空间即是人的工作空间,而孩子在做作业时这样的状况更明显,从左边到右边课本、习作、图画纸铅笔盒等散布整张书桌,然而一般台灯的照明宽广度完全无法满足孩子做作业画画等各种需求。而MindDuo的照明竟达120公分宽,并且完全符合教育局规定的300lux亮度的光线条件。
商业表现
刚推出就受到亲子圈父母的广泛关注,于原本热销的明基WiT系列上,又加深了父母对于儿童视力健康的关注与痛点的感受。
社会影响
彻底解决了父母对于孩子用眼光线的不确定性,孩子的视力是不可逆转的,一旦近视则会造成无法回头的结局。 根据医生提醒,孩子假性近视有70%是因为环境光线因素引起,而究竟什么才是对儿童阅读合适的光线?对于父母来说一直不得其解! 冷气机有温度显示,空气净化器有PM2.5指数,但从来没有一台台灯拥有光线充足与否的提醒。 「WiT MindDuo儿童智能瞳孔感应台灯」为父母彻底解决孩子光线使用的困扰。
团队组织
消费者调查:UX小组贴身走访观察超过100个家庭的父母与孩子的阅读光线使用行为,发现儿童家庭用灯痛点。 概念设计:透过UX小组提供的儿童家庭调查结果,产品设计组进行落实产品儿童台灯概念的设计。 研发团队:将产品设计组的儿童台灯设计概念,由PM将产品任务分头就光学、机构、电子与过程控制等团队进行开发与反馈。 生产制造:明基同集团从设计到制造一条龙,由同集团的佳世达公司进行生产制造。 营销市场团队:于全球推广营销市场团队于全球各地区进行销售推广。
流程方法
透过UX小组提供的儿童家庭调查结果,发现对于父母来说,无法给孩子一个正确的光线而造成假性近视是进行学龄孩童的父母心中永远的痛。 而市面上却没有任何一种照明工具能够解决父母心中的痛,因此明基针对这个痛点为儿童量身定做的台灯。
项目投入
用时:1年-2年 花费:300万以上
达成情况
明基友达集团于全球是排名前三的显示集团,因此如何提供消费者更好的用眼习惯与载具是明基友达集团一直致力提供给消费者的。 用眼除了显示屏幕与投影机外,良好的灯光也是用眼的重大要素之一。因此明基友达集团于2015年开发上市第一款明基WiT系列后,除了针对白领族群外,儿童族群也成为明基友达集团下一步的关注目标。 目前明基WiT系列已于中国消费者心目中创造高端爱眼的定位印象,未来将持续针对不同族群提供针对性的用眼解决方案。
Project Description
Air conditioners can show the temperatures and the air purifiers can show the PM2.5 levels but there are any lamps can remind people the light is bright or not. 「WiT MindDuo Children's Intelligent Pupil Induction Lamp」are Designed for children's reading habits,aiming to help the parents to solve the problem that their children forget to turn on the lights or turn on the dim light which can cause vision problems.
User Value
The project focuses on... (Functional innovation, emotional connection, aesthetic, user experience...) Think deeply and do... Attempt/improvement/reform. The first highlight is the induction, the lamp can turn on the light automatically. In the time or place of insufficient light, children can't judge and decide whether to turn on the light or not .Sometimes they even forget to turn on the light to read a book. All of these situations can cause visual damage. One of the MindDuo's eyes will detect infrared sensors and turn on the lights for the children. In addition to touching the lights, the lamp can turn off the light for the kids automatically after 30 minutes if the kids leave, which can save electricity. The second bright spot is automatic brightness detection and auto-dimming. This function can be painting on whether children do homework, read books, and even see a tablet device, according to the environmental brightness and books/Pad distance, automatically detects environment brightness, the most suitable lighting light intelligent active output. As long as you press the MindDuo for two seconds, you will be able to enter the smart dimming mode. In addition, considering the modern child homework or reading are not limited to the book, tablet or computer children absorb one of the important sources of information, but the book reading light and color Wen JiShi is not suitable for electronic screens, so wheat pocket books reading model (MindDuo) in addition to intelligence, and intelligence screen reading model, completely meet the needs of a child to read. The third highlight is a wide lighting of 120 centimeters. Why the table always designed to grow square? It is because the space of the double arm is human's work space, and the children in this situation more obvious when you do your homework, from left to right of the textbook, assignments, and drawing paper pencil case to spread the whole desk, however broad general desk lamp lighting degrees completely unable to meet different needs to do homework to draw. While MindDuo's lighting is up to 120 centimeters wide and fully meets the requirements of the education bureau for 300 lux luminosity.
Business Performance
With the introduction of the lamps, the parents are attracted by this new product. The lamp has also deepened the parents' awareness of children's visual health.
Social Impact
It solves the problem of parents' uncertainty about their children's vision problem. Children's eyesight is irreversible, and once the kids have the shortsightedness, that will cause irreversible results. According to the doctor's warning, 70 % of the reason why cause pseudo myopia of the kids is the environmental light factor, so what is the appropriate light for the children to read? For parents, there is no solution! Air conditioners can show the temperatures and the air purifiers have PM2.5 levels, but there are any lamp can remind people that the light is bright or not. 「WiT MindDuo Children's intelligent pupil induction lamp」are aiming at the children ,the lamps are Designed for children's reading habits,helping the parents to solve the problem that their children forget to turn on the lights or dim light which can cause vision problems.
Team Structure
Customer survey: UX team visits and observe the reading light use behavior of more than 100 families of parents and children and find the problem. Conceptual design: With the Survey of UX team, Product Design team will carry out the design of children's desk lamp. R&D team: With the conceptual design of children's desk lamp, the PM will allocate the task separately to the optics team, the mechanism team and the electronics team and the process control team and all of teams need to report the development and feedbacks. Manufacturing: Benq in change of all the process from the design to the manufacturing, And Jedda company which belongs to Benq will manufacture the products. Marketing team: A global marketing team will promote and sell.
Flow
With the results of the surveys which UX team provide, we found out that parents feel so worried that they cannot provide their children a correct lighting. However, there are no lighting tools in the market that can solve the problem that the parents are worried about. Therefore, our lamps are designed for these children.
Project Investment
Time:1year-2year Cost: more than 3 million
Project Achievements
Benq is one of the global top three displayer company, how to provide consumers with the better eye habits and a vehicle is what Benq has been committed to provide consumers. In addition to displayers and the projectors, good lighting is also one of the important elements that good for the eyes. So when the first series of Benq WiT came out in 2015 , except for white-collar population, children has also become the focus and the next step goal of Benq. At present, the Ming Ji WiT series has already created a positioning impression of high-end love eyes in the minds of Chinese consumers, and it will continue to provide targeted solutions to different ethnic groups in the future.
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