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六神无硅油洗发露
Liu Shen without silicone oil shampoo
产品 创新品类 6340 0 2017-07-24
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作品详情
中文 / English
作品简述
六神的品牌的核心价值是中草药植物提取,品牌注重中国传统文化的传承。 六神洗发水瓶色采用六神一贯使用的绿色系来凸显品牌色,在绿色的基础上加深,沉稳的颜色映衬传统中草药的博大精深。瓶身上的云纹采用现代的表现手法,很好的诠释了六神品牌坚持的传统文化现代演绎。 在瓶标的设计上采用添加剂写实的手法,让消费者所见即所得,使得消费者对传统中草药添加剂有直观的理解。让他们在购买时前就有很好的体验。产品的卖点是“无硅油”。所以“无硅油”的字体进行了放大与精修,“无”字的左边与“0”结合,对不添加硅油的洗发产品卖点进行了加深。纤细适中的笔画很好的体现了与中草药的联想,很好的诠释了产品“温和养护、自然健康”。
Project Description
Liu Shen's core value of the brand is the extraction of Chinese herbal medicine, the brand focus on the traditional Chinese culture heritage. Liu Shen shampoo bottle color used by the six gods has always been used to highlight the color of the brand, in the green on the basis of deepening, calm color against the traditional Chinese herbal medicine profound. The moire of the bottle uses a modern expression, a good interpretation of the six gods brand adhere to the traditional interpretation of modern culture. In the design of the bottle on the use of additives realistic way, so that consumers know that the income, making consumers on the traditional Chinese herbal medicine additives have an intuitive understanding. So that they have a good experience before the purchase. The selling point of the product is "no silicone oil". So "no silicone oil" fonts were enlarged and refined, "no" word on the left and "0" combination, do not add silicone oil shampoo product selling point has been deepened. Slender fine strokes reflect the good association with the Chinese herbal medicine, a good interpretation of the product "moderate conservation, natural health."
User Value
Traditional Chinese herbal medicine brand in the field of shampoo to consumers a new experience, the lack of silicone oil into the brand of Chinese herbal medicine, declared no added
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