GDA PLAZA situates opposite to the WuLin Square, located in the central of CBD, culture, shopping and financial district. GDA Plaza has received various attention from different spectrum of the society due to its sought- after location, enormous business values. As positioning to be a high quality living complex (mixed-use building), it embodies the combination of ‘living arts center, sophisticated service apartments and the Radisson 5 stars’ hotel. The introduction of such integration aim to create sophisticated, fashionable, premier quality, world class business as well as living destination. After the completion, the GFA will reach 110,000 square meter, the main building occupies 28 floors, in which the brand new shopping center will be located from the LG2 to 10th floor. In addition, the service apartments and the office units are located from 11th to 28th floor. The number of existing parking space will be expanded (From 100 to approximately 500). Total investment is around RMB 1.2 bn.

1. From commercial component perspective, Guoda Group has introduced the latest ‘living arts center’ model. As an upgraded version of traditional shopping mall, the new model will shape the trade mix subject to the proliferation of F&B, entertainment, leisure, etc., and put more focus on the consuming experience as well as the quality enjoyment aspect. The type of business incorporates International cinemas, SPA club, distinguishing catering, coupled with traditional department stores. In order to demonstrate the ‘living arts center’ concept, our company set out artistic designed benches in the public area, setting up a wide range of artwork, sculpture, paintings, installation art and so on. Besides, the introduction of Three-D hologram shop windows which were never been seen in Hangzhou before, this fully reflects the doctrine of ‘modern days’ interest’. 2. The challenge of vertical traffic line: The unprecedented challenge GDA PLAZA is the height from LG2 up to 10th floor. The realization of diversified shopping experiences come from some new consumer experiencing store, flagship store, designer accessories, kids & toys that operates on relatively accessible floors (1st-3rd); On the mid-floors (4th-6th), there are well-arranged experiencing space. The consumers can go and watch a movie, having some delicious food and put themselves in the gym. You will notice, they have kept a swimming pool on the top floor.

Not only having the national flagship store for Starbucks, the largest-scale IT collection shop in Zhejiang, VERSACE, GIVENCHY, RED VALENTINO and other well-known brands. Moreover, anchor tenants such as BROOKSTONE, I.T. GDFS experiencing stores have also shown their presence. All of the 3 stores have duplex design.

In the wake of encouraging market differentiation, Guoda Group has proposed the concept of ‘modern day’s interest’ for the sake of market demand capitalization. When information and diverse material became extremely accessible, interest has become an important tool to identify themselves out of the herd. ‘Interesting’ has become a vital element to determine the likelihood of any business prospects. GDA PLAZA has welcomed many ‘First time opening stores’ due to the consequent freshness and sentiment they injected into the shopping mall. Tansei applies corresponding interior design firmly in accordance with the ‘modern day’s interest’ theme, pursuing unique design outcome and committed to bring more enjoyable experience to people from detailed & creative design.

Design director: NISHIO Technical director: SATO Chief designer: Luson LU Designer: Tracy CUI，Jie WANG

As a subsidiary of prestigious Tanseisha design JPN, our company values highly on services with ingenuity attitude. From prophase plan, MD proposal, plane adjustment, to conceptual design, schematic design, development design, construction documents review and construction related cooperation, we seriously values communication with clients, building up trust relations, accomplish better goals together with the clients.

Interior design duration: Approx. 6 months.

1. Since the GDA project completion, the landlord expressed their satisfactory approval with regard to the effect of interior design and rigid control over the schedule, thus, they having sheer confidence towards the return of the project. 2. The re-opening of GDA imposed positive feelings on the locals in Hangzhou, it is a period of memory, experiencing more interesting things within the artistic environment.