Hotel Ashley is designed to make the guests feel welcomed. Applies down to earth brown theme color to bring comfortable stay. A consistent organic shape of ceiling integrated with lighting in lobby and conference room looks stylish and also cozy in practice. The contemporary design of facade makes up 270 open view highly enhances privacy as the guests are unable seeing each other from wide window. Zoom-in to the little room, the great uses of glass and lighting enhance its spacial perception, where the special glass infiltrating light ray from washroom into bedroom, stays in high privacy. The creative illuminations are in perfect balance.

Privacy is always the main concern when people looking for a place to stay away home, an iconic irregular shape of its exterior wall is a great design idea to provide high privacy for guests and also enhance its surface area as well as its number of rooms to bring more income to the client.

It is a hotel interior design project located in Jakarta, Indonesia, where the buildings are in high density, because Ashley Hotel is exactly located in the district surrounded by many hotels and next to luxury apartments, the designer determined its outer design is the key to stand out and also to provide high privacy for the guests. The facade design of Ashley Hotel looks completely different from its local design, it calls out its brand design and make noise in the market, and results in a high booking rate and brings more profit. This hotel project is complete and open for business since beginning of 2016, its name is Ashley Hotel.

The design project of Ashley Hotel has won 2 international design awards, one from Italy and the other one from Korea. This project is definitely featuring an innovative design concept to a conservative country, it lights up the city and creates excitement. As the result, It stimulates the hotel industry and tourist industry, also benefits to the entire economy of Indonesia.

The main role of our team in this project was from design to project management, making sure everything went smooth according to the plan. Ashley Hotel was finally open for business on schedule. All local workers (Indonesian) employed by the client had huge cultural differences from our team (Hong Konger), we had big challenges in handling this oversea projects even though we had been managed serve oversea projects before. Due to the unique exterior wall design, the designer spent a lot of time in structural explanation and education.

Under the room space restriction, the great uses of glass and lighting enhance the spacial perception, where the special glass infiltrating light ray from washroom into bedroom, without reducing its privacy.

The project was finished in one and a half year, from concept design until the end of construction.

The buildings of Indonesia are in high density, while Hotel Ashley is located in the district surrounded by many hotels and next to luxury apartments, and therefore the designer determined its outer design is the key to stand out. Privacy always a problem of high density district, but an iconic irregular shape of its exterior wall solves it completely, and meanwhile enhance its surface area as well as its number of rooms to bring more income to the client.