A non-profit organization pursues a not-for-profit goal, that is, to dedicate to furthering a particular social cause or advocating for a particular point of view, bridging between social needs of people and government support and becoming one of the influencers in the society. The Down Syndrome Foundation is aimed to help people with Down syndrome pick up basic life skills, therefore launches a bakery brand that promotes baked goods. Something with warmth like baked goods needs to go with sophisticated gift box design. It is our hope to make a gift box that tantalizes the taste bud while touches consumers’ heart.

Taking from its meaning in Spanish – hug, ABRAZO is about nothing but love and opportunity. We choose the gift box design as the starting point of the journey of love. Through in-depth discussion with the client, a new packaging design has been developed to establish a unique brand image and spread the romantic power of love.

In addition to tapping into ABRAZO’s charity image, how to stand out in the market already full of fancy and delicate gift boxes has become the issue to be dealt with. The major challenge for the team is in developing a packaging design that is trending, showcasing sincere wedding wishes as well as catching the eyes of consumers.

The Down Syndrome Foundation has launched the ABRAZO series recently to further promote the rights and welfare for people with Down syndrome. Taking from its meaning in Spanish – hug, ABRAZO is about nothing but love and opportunity, hoping to encourage people with Down syndrome to use their somewhat clumsy hands to make various kinds of pastries that are full with warmth and happiness.

client : Down Syndrome Foundation R.O.C design:U visual

The Eternal Love Gift Box boasts sophisticated packaging design, featuring classic characters, like the king and the queen as well as Chinese clothing, making it a perfect symbol for marriage proposals. The mix of the East and the West is much fun and radiates glamour and romance, serving as the best wedding wishes.

Charity project budget: NT$ 0, packaging design for one gift box included.

New product launch went well with promotional events and endorsement of Taipei city mayor. Innovative design helps differentiate the brand from its peers in the market while the story-telling style of packaging design not only enhances its brand value but also celebrates the warmth of humanity.