Lux launched a hair care essential oil in July 2022. Different from most hair oil products pumped by pressing on the market, Lux hair oil adopts the form of spray, which effectively solves the consumer's pain point of sticky and uneven application when using hair oil. The glass round straight bottle design, which is very simple and fashionable, and so convenient for consumers to grasp and spray. The combination of perfume pump and glass bottle body brings consumers a more advanced and pleasant hair care experience.

This project starts from solving the pain points of consumers, and optimizes the packaging to improve the user experience. After consumers use general pressing hair oil products, their hands remained oil will be sticky, and it is difficult to apply evenly, resulting in poor use experience. To solve this problem, Lux hair care essential oil starts from two aspects: packaging and formula. First, perfume-grade metal spray pump is used on the packaging, the atomized material can be more evenly distributed and penetrated into the hair, thus liberating consumers' hands during use. It is easy to operate and convenient to use whether hair dry or wet. At the same time, the formula of Lux Hair Oil has been upgraded, which not only meets the hair care needs of consumers, but also adds natural extracts such as amber gold deodar oil and centella asiatica extract, which effectively helps to smooth the hair rashness and fill the gaps of hair scales. Paris wood chypre fragrance is adopted, which makes hair lasting fragrance and brings consumers a perfume-like experience. The main advantages of this product: 1. Simplify the hair care process of consumers, and free hands for easy operation. 2. The pump accurately sprays, evenly covers, and finely repairs the hair to meet the daily styling and nourishment needs. 3. The packaging is simple and fashionable, and the glass and metal materials meet the aesthetic needs of consumers and enhance the user experience.

After launching, the products have received rave reviews, are deeply loved by consumers, had a wide popularity and wide influence in major social media. After three months on the market, the sales volume of the whole platform has exceeded tens of thousands, causing the use trend of spray hair oil.

This project innovatively combines the concept of perfume with the efficacy of hair care essential oil, which greatly enhances the consumer's experience, satisfies and implements the company's concept of plastic reduction, and guides the new concept of spray hair oil.

A total of five full-time members participated in this project, and the responsible persons were Ma Siwen, Qian Jiayi, Li Baoqiang, Hong Dandan and Zhan Mingzhe, who were responsible for packaging scheme design and optimization, consumer test feedback, product functionality test and mass production verification.

Spray oil is a great challenge for packaging, and the viscosity of oil makes it more difficult to achieve better atomization effect. In terms of appearance and shape, Lux hair oil is simple and fashionable, with beautiful and soft curves. In order to make the product highly suitable for the palm size of female consumers, the feedback of the fitting degree of different sizes samples with female palms was observed and collected from over 30 female consumers. Finally, the round bottle size which is convenient for women to grasp was designed. In particular, the development of pump has gone through thousands of tests, and the most suitable oil pump has been developed, which can make the oil spread more evenly and delicately, and keep the stability of function. With the cooperation of the metal cover and the pump head, through many experiments, combined with the feedback of consumer tests, the most suitable hand feeling for unplugging and pressing was designed as well.

The development of Lux hair oil lasted for 8 months, from repeated investigation of consumers' use feelings, adjustment of design direction, to the launch of products.

The initial intention of product design is to solve the limitations of the cumbersome steps and usage scenarios of consumers using hair care products, which aims to provide consumers with a simple, efficient hair care product that can be used anytime and anywhere, to meet consumers' hair care needs and bring a more ceremonial consumption experience.