盼盼领鲜低GI营养欧包包装设计
Panpan Lingxian Low Glycemic Index Enrich Bread Package Design
视觉传达类
食品包装设计
1198
2024-12-27
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作品简述
基于对于健康群体诉求的关照,盼盼领鲜提出3+1+1的健康主食新标准,体现了产品低GI,高营养,优质主食结构的核心用户价值;而包装设计则着力通过符号化设计,突出3+1+1的核心概念,并且通过鲜明的色彩识别,进一步提升包装的视觉冲击力,强化对于用户的吸引力以及记忆力。
用户价值
作品诞生于用户对于低GI食品诉求日益增长的趋势之下,领鲜作为高端烘焙食品品牌,推出低GI营养欧包新品类,占领面包类目低GI的品类概念,同时通过包装展示营养、专业、高端、健康、有食欲的品牌与产品特点。设计遵从简洁现代的设计手法与调性表达,符合目标消费者的审美偏好与品类认知。
Project Description
Based on the care for the demands of healthy groups, Panpan Lingxian put forward a new standard of 3+1+1 healthy staple food, which reflects the core user value of low GI, high nutrition and high-quality staple food structure of the product; The packaging design focuses on the symbolic design to highlight the core concept of 3+1+1, and further enhance the visual impact of the packaging through bright color recognition, and strengthen the attraction and memory of users.
User Value
As the office works were born under the growing trend of users' demand for low-GI food, Lingxian, as a high-end bakery brand, launched a new category of low-GI nutritional European bread, occupying the category concept of low-GI bread, and showing the brand and product characteristics of nutrition, professionalism, high-end, health and appetite through packaging. The design follows simple and modern design techniques and tonality expression, which is in line with the aesthetic preference and category cognition of target consumers.
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