作品简述
2016年海信牵手欧足联，成为2016欧洲杯顶级赞助商，以此品牌事件做为有力的推广动力，加上产品自身的优势，可以作为非常好的广告创意来宣传。 欧洲杯体现的是激情和梦想，球员从黑白空间中冲出来，踢出一个多彩的新世界，呼应了主题语“The next evolution is here”,画面非常动感富有张力；产品运用大透视斜侧角度，充分体现产品边缘的纤薄。整体画面时尚、动感、富有冲击力，很好的体现出海信电视M7000的特点。
商业表现
本项目建立了海信欧洲杯终端广告风格，及此系列产品全球市场宣传风格， 广受市场好评，极大的提升了海信ULED电视的产品形象和品牌形象。
社会影响
本项目建立了海信欧洲杯终端广告风格，及此系列产品全球市场宣传风格， 广受市场好评，极大的提升了海信ULED电视的产品形象和品牌形象，同时促进和提高了产品销售额度，为产品和品牌带了深远的影响。
团队组织
海信工业设计中心有一只具有创新精神专业化设计和研究团队，由近百位设计师和工程师组成，研究范围涉及市场研究、产品创意、CMF设计、结构设计、平面设计、材料工艺、展览展示等多个专业学科。
流程方法
本项目建立了海信欧洲杯终端广告风格，及此系列产品全球市场宣传风格， 广受市场好评，极大的提升了海信ULED电视的产品形象和品牌形象，同时促进和提高了产品销售额度，为产品和品牌带了深远的影响。
项目投入
海信工业设计中心是海信集团的核心设计开发机构，是海信集团的产品设计中心和品牌设计中心，一直专注于对产品外观、产品展示、先进的设计手段和技术工艺的研究，是海信集团创新体系中最重要的组成部分。海信工业设计中心服务于海信集团的海信、科龙、容声三大产品品牌。
达成情况
此广告形象于欧洲杯前期预热阶段发布 (法国市场)，根据前端市场反馈， 此方案广告效果突出、终端物料准备充分，从市场各大品牌中脱颖而出，取得了非常优异的传播效果。
Project Description
In 2016, cooperating with UEFA, Hisense became the top sponsor of 2016 European Cup. Having a powerful driving force and combining our advantages, we took this event as a good way to advertise. European Cup is a symbol of passion and dream. The player rushed out from the balck-and-white place to ‘kick out’ a new colorful world, which echoed the subject “The next evolution is here”. The whole picture is full of dynamic and power, and fully reflects the characteristics of Hisense TV M7000.
User Value
The advertising of this series of products in the global market owns a high recognition and embraces continuous stream of customers.
Business Performance
The advertising of this series of products in the global market owns a high recognition and embraces continuous stream of customers, which at the same time, greatly improved the image of Hisense ULED TV products.
Social Impact
The advertising of this series of products in the global market owns a high recognition and embraces continuous stream of customers. The project greatly improved the image and sales volume of Hisense ULED TV products, and at the same time, making a far-reaching impact.
Team Structure
The innovative and professional design team of Hisense Industrial Design Center is composed of nearly a hundred designers and engineers. The scope of research involves multiple professional areas like market research, product design, CMF design, structural design, graphic design, materials, and exhibitions.
Flow
The advertising of this series of products in the global market owns a high recognition and embraces continuous stream of customers. The project greatly improved the image and sales volume of Hisense ULED TV products, and at the same time, making a far-reaching impact.
Project Investment
Hisense industrial design center is the core design and development mechanism of the Hisense group, Hisense group is the center of product design and brand design center, has focused on the appearance of the product display products, research, design methods and advanced technology, which is the most important part of the innovation system of the Hisense group. Hisense Industrial Design Center Services in Hisense the Hisense group, Kelon, Ronshen three brands.
Project Achievements
The advertisement was released （in French market）in the ‘warm-up period’ before the European Cup. According to the front-end market feedback, this advertisement made a good impact and stood out from various brands, and achieved a good communicative effect.
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